Zach Lazare
About Zach Lazare
Zach Lazare serves as the Director of Account Management at The Madison Square Garden Company, where he has worked since 2019. He has a strong background in account activation and partner relations, having previously held roles at Octagon and The Madison Square Garden Company, where he successfully managed significant partner engagements and revenue strategies.
Current Role at Madison Square Garden
Zach Lazare serves as the Director of Account Management at The Madison Square Garden Company, a position he has held since 2019. In this role, he oversees ticketing mechanics and processes for 150 partnerships across various events at Madison Square Garden. He is responsible for streamlining partner communication and advocating client KPIs, which enhances sponsor integration and return on investment. His contributions have been instrumental in managing high-profile partnerships and ensuring client satisfaction.
Previous Experience at Madison Square Garden
Prior to his current role, Zach Lazare worked at The Madison Square Garden Company as the Manager of Account Activation from 2014 to 2019. He managed partner activations and experiences during team game nights, focusing on metrics designed by partners. Earlier in his career at Madison Square Garden, he served as a Strategic Partnership Intern in 2012, where he gained foundational experience in account management and partnership development.
Experience at Octagon
Zach Lazare was employed at Octagon as a Sales and Hospitality Coordinator for three months in 2012. During this time, he implemented a new hospitality and ticketing process that improved efficiencies and enhanced partner relations for the Marketing Partnership group. His role included managing partner activations and experiences, contributing to the overall success of the organization.
Education in Sport Management
Zach Lazare earned a Bachelor's degree in Sport Management with a focus on Marketing from Syracuse University, where he studied from 2008 to 2012. His education provided him with a solid foundation in sport management principles and marketing strategies, which he has applied throughout his career in various roles within the sports and entertainment industry.
Achievements in Partnership Management
Throughout his career, Zach Lazare has successfully negotiated and closed over $3 million in partner renewals and upsells in fiscal year 2020. He has guided marketing strategies that generated over $50 million in revenue for key partners, including Verizon and Kia. His efforts in managing high-end hospitality outings for strategic renewal partners have contributed to over $10 million in renewed accounts each year from fiscal year 2017 through fiscal year 2020.