Cara Widder (Goch)
About Cara Widder (Goch)
Cara Widder is a Retention Marketing Manager at Gardyn, where she leads strategic initiatives for a membership-based subscription program. She has a background in marketing roles at Ball Horticultural Company and holds a degree in Agribusiness Management from Michigan State University.
Current Role at Gardyn
Cara Widder serves as the Retention Marketing Manager at Gardyn, a position she has held since 2021. In this role, she leads strategic initiatives aimed at enhancing customer retention for a membership-based subscription program. Cara coordinates cross-functional projects that involve marketing, sales, IT, and customer service teams, ensuring alignment across departments. She also presents her plans and strategies to the leadership team, contributing to the overall growth and sustainability of the organization.
Previous Experience at Ball Horticultural Company
Cara Widder has extensive experience at Ball Horticultural Company, where she held several positions from 2018 to 2021. She began as a Market Research Intern in 2017, followed by roles as a Marketing Coordinator, Associate Marketing Manager, and Marketing Account Executive. During her tenure, she developed a communication plan aimed at increasing retention among new members and successfully increased trial signups by 40% through strategic in-app initiatives. Her work involved collaboration across various departments to enhance marketing efforts.
Educational Background in Agribusiness Management
Cara Widder studied Agribusiness Management at Michigan State University from 2015 to 2018. She completed her degree with a focus on the principles of agribusiness, which provided her with a solid foundation for her career in marketing within the horticultural and agricultural sectors. This educational background supports her expertise in developing marketing strategies that resonate within the industry.
Internship Experience at AmericanHort
Before her roles at Ball Horticultural Company, Cara Widder gained valuable experience as a Marketing Communications Intern at AmericanHort from 2017 to 2018. This internship allowed her to develop skills in marketing communications within the horticultural industry, further enhancing her qualifications for future marketing roles.
Early Career Roles
Cara Widder's early career includes positions that contributed to her professional development. She worked as a Clerical Assistant and English Tutor at Macomb Community College from 2014 to 2015, and as a Sales Service Representative at Mondelēz International from 2016 to 2017. These roles provided her with foundational skills in customer service and communication, which are essential in her current marketing career.