Ottilia A.
About Ottilia A.
Ottilia A. serves as the Head of Influencer Marketing at Gardyn, where she leverages her expertise in both organic and paid campaigns to drive brand awareness and sales growth. With a background in Organizational Communication and Public Relations, she has successfully managed influencer marketing for notable clients including Samsung and Stuart Weitzman.
Current Role at Gardyn
Ottilia A. serves as the Head of Influencer Marketing at Gardyn since 2023. In this role, she focuses on building relationships with a diverse range of influencers to enhance brand awareness and engagement. Her strategic approach combines creativity with data-driven insights, allowing her to optimize influencer campaigns for maximum impact and return on investment.
Previous Experience in Marketing
Prior to her current position, Ottilia A. held several marketing roles. She was the Director of Marketing at Planet Blue for six months in 2019. Additionally, she worked at PMK•BNC as a Samsung Public Relations Specialist from 2013 to 2016. Her experience also includes serving as VP of Digital and Influencer Relations at SHO+CO from 2022 to 2023, and she spent time at Bollare as both a Senior Account Coordinator and Senior Account Executive from 2016 to 2019.
Education and Expertise
Ottilia A. earned a Bachelor of Arts (B.A.) in Organizational Communication and Public Relations from California State University-Los Angeles. Her educational background supports her expertise in influencer marketing, where she has successfully managed campaigns for high-profile clients, including Samsung and Stuart Weitzman.
Influencer Marketing Skills
Ottilia A. has extensive experience in both organic and paid influencer marketing campaigns. She has contributed to significant sales growth for her clients through her ability to build strong relationships with influencers. Her skills include utilizing creativity alongside data-driven insights to enhance the effectiveness of marketing campaigns.