Sarah Lader
About Sarah Lader
Sarah Lader is a Digital Marketing Specialist with a background in graphic design and social media strategy. She has founded The Sustainable Socialite and has experience in various marketing roles, including her current position at Gardyn.
Digital Marketing Specialist Role
Sarah Lader currently serves as a Digital Marketing Specialist at Gardyn, a position she has held since 2022. In this role, she is responsible for designing and executing graphics tailored for organic social media platforms. Her expertise includes managing organic acquisition strategies and tracking purchase paths and platform analytics. Sarah plays a key role in planning and executing photoshoots for company assets, contributing significantly to visual content creation. She also outlines the company's voice, aesthetic, and presence across various media channels to ensure consistent brand messaging.
Experience at Gardyn
Sarah Lader has a notable history with Gardyn, having previously worked as a Marketing & Sales Coordinator from 2021 to 2022. In this capacity, she contributed to marketing strategies and sales initiatives. Her current role as Digital Marketing Specialist builds on her earlier experience at Gardyn, allowing her to leverage her skills in graphic design and digital marketing to enhance the company's online presence.
Educational Background
Sarah Lader studied at the University of Maryland College Park, where she earned a Bachelor's degree in Family Science from 2016 to 2020. This educational background provided her with foundational knowledge that complements her professional skills in digital marketing and social media management.
Previous Work Experience
Prior to her current roles, Sarah worked at MilkBoy ArtHouse as a Food and Beverage Server in 2019 for 10 months. She also served as a Youth Advisor at Temple Beth Ami from 2014 to 2019 and at Adat Shalom Reconstructionist Congregation from 2017 to 2020. These positions involved informal education and youth engagement, contributing to her diverse skill set.
Founder of The Sustainable Socialite
Since 2019, Sarah Lader has been the Founder of The Sustainable Socialite, based in College Park, Maryland. In this role, she focuses on promoting sustainable practices through social media and community engagement. Her work emphasizes the importance of sustainability in marketing and social initiatives.