Lutendo Wigman
About Lutendo Wigman
Lutendo Wigman is the Communications Director at Gatsby Africa, with a background in global communications and strategy from previous roles at Mars and Unilever. With a focus on sustainability and purpose-driven communications, Wigman has a proven track record in designing effective communication strategies.
Current Role at Gatsby Africa
Lutendo Wigman serves as the Communications Director at Gatsby Africa since 2019. In this role, Wigman is responsible for developing and executing communication strategies that align with the organization's mission. The position emphasizes sustainability and purpose-driven communications, aiming to engage both employees and external stakeholders effectively.
Previous Experience in Global Communications
Before joining Gatsby Africa, Lutendo Wigman held significant roles in global communications. Wigman worked at Mars as the Global Communications Director for 11 months in 2018, based in London. Prior to that, Wigman spent two years at Unilever as a Global Strategy Executive for EVP Communications and EVP HR from 2011 to 2013, also in London. These roles involved advising senior leaders on effective audience engagement.
Background in Communications and Marketing
Lutendo Wigman has a solid educational foundation in marketing and communications, having studied at the AAA School of Advertising from 2002 to 2005. This academic background supports Wigman's extensive professional experience in various communication roles, including positions at Unilever and the Department for Work and Pensions (DWP) as a Communications Officer.
Experience in Internal and External Communications
Wigman's career includes a focus on both internal and external communications. At Unilever, Wigman worked in Global External Communications from 2013 to 2014 and in Global Internal Communications & Campaigns from 2014 to 2018. These roles contributed to the development of comprehensive communication strategies that fostered engagement among employees and external audiences.
Early Career and Strategic Planning
Lutendo Wigman's early career includes an internship as a Junior Strategic Planner at Young & Rubicam in 2004, where Wigman gained foundational experience in strategic communications. Additionally, Wigman worked as a Customer Relations Manager at The Listening Company in 2007, which further developed skills in stakeholder engagement and communication.