Joseph Griffin
About Joseph Griffin
Joseph Griffin is a Digital Marketing Manager with extensive experience in digital marketing and performance analysis. He has worked in various marketing roles at Gattaca and previously at Lloyds TSB and Pizza Hut, and he holds a BA in Business Administration and a Level 4 Certificate in Professional Marketing.
Current Role as Digital Marketing Manager
Joseph Griffin has served as the Digital Marketing Manager at Gattaca since 2019. In this role, he is responsible for producing digital marketing strategies that align with business goals to drive growth. He manages both SEO and website development agencies to ensure that digital marketing strategies are effectively implemented. Additionally, he conducts monthly digital reporting to track and analyze marketing performance, which allows for data-driven decision-making.
Previous Experience at Gattaca
Before his current position, Joseph Griffin held several roles at Gattaca. He worked as a Senior Marketing Executive from 2016 to 2018, where he contributed to marketing initiatives for two years. Following that, he served as the Digital Marketing Lead for one year from 2018 to 2019. His experience at Gattaca has provided him with a comprehensive understanding of the company's marketing landscape.
Professional Background in Banking and Hospitality
Joseph Griffin began his career as a Shift Manager at Pizza Hut from 2007 to 2011, where he gained valuable experience in team management and customer service. He then transitioned to the banking sector, working as a Personal Banking Advisor at Lloyds TSB from 2011 to 2013 in Southampton. This role allowed him to develop skills in client relations and financial services.
Education and Professional Development
Joseph Griffin studied Business Administration at the University of Portsmouth, earning a BA (Hons) from 2007 to 2010. He further enhanced his marketing expertise by obtaining a Certificate in Professional Marketing - Level 4 from the Chartered Institute of Marketing (CIM) from 2016 to 2017. His educational background supports his professional roles in digital marketing.
Digital Marketing Skills and Expertise
Joseph Griffin specializes in improving the visibility of web pages in search engines like Google, which increases organic traffic. He conducts UX audits for websites to enhance user experience and engagement. His ability to analyze marketing performance and implement effective digital strategies contributes to the overall success of the marketing initiatives he oversees.