GazeHawk
GazeHawk, based in Mountain View, CA, provides low-cost eye tracking technology using ordinary webcams for usability studies and ad evaluations, primarily serving the B2B sector in the United States and Canada.
Company Overview
GazeHawk, based in Mountain View, CA, USA, is a B2B company specializing in eye-tracking technology. The company operates within the engineering, product, and design sub-industries. GazeHawk is part of the Y-Combinator S10 batch and primarily services regions across the United States and Canada. With a small team of two, the company offers low-cost, webcam-based eye tracking for usability studies and ad evaluations.
Eye Tracking Services
GazeHawk provides eye tracking services that utilize standard webcams, enabling in-home eye tracking for large-scale studies. Their technology is tailored for testing webpages, advertisements, and images, offering results in as little as five days. Clients can choose to use their own testers for studies, and GazeHawk delivers various heatmaps, participant feedback, personalized recommendations, and a replay feature. Customers can also request raw eye point data to gain deeper insights.
Innovative Eye Tracking Technology
GazeHawk has developed proprietary eye tracking technology that offers several unique features. In addition to traditional heatmaps, the company offers a transition graph visualization for interpreting eye tracking data. This technology allows comprehensive analysis of user engagement with digital content, providing valuable insights into user behavior and preferences.
Research and Analysis
GazeHawk has conducted various studies to understand user behavior better. One notable study examined how experienced users view Reddit differently from new users. The company also explored the F-Shaped Pattern for text-oriented websites and retinal acuity in their blog posts. Furthermore, GazeHawk investigated the impact of specific tasks on users’ browsing habits compared to more spontaneous or 'free' browsing.
Delivery and Reporting
Upon completing a study, GazeHawk provides clients with comprehensive reports that include several heatmaps, feedback from study participants, personalized recommendations, and a replay feature. Additionally, clients have the option to request raw eye point data for deeper analysis. This thorough approach ensures that clients receive meaningful insights that can improve the usability and effectiveness of their digital properties.