Nathaniel Wattenmaker
About Nathaniel Wattenmaker
Nathaniel Wattenmaker is a Senior Brand Manager at Gearbox Publishing with extensive experience in brand strategy and communications within the gaming industry. He has previously worked at notable companies such as Riot Games and NBCUniversal, contributing to various projects and player behavior features.
Work at Gearbox Publishing
Nathaniel Wattenmaker has served as a Senior Brand Manager at Gearbox Publishing since 2019. In this role, he has focused on managing brand strategy, public relations approaches, and influencer partnerships within the gaming industry. His work contributes to the overall brand identity and market presence of Gearbox Publishing's game titles.
Previous Experience in the Gaming Industry
Before joining Gearbox Publishing, Nathaniel Wattenmaker held multiple positions at Riot Games. He worked as a Communications Strategist from 2015 to 2019, where he specialized in player behavior and dynamics. He also contributed to the development of player behavior features such as Honor and Instant Feedback. His experience at Riot Games included roles in brand writing and strategy, enhancing his expertise in the gaming sector.
Career Background in Media and Communications
Nathaniel Wattenmaker has a diverse background in media and communications. He worked as a Reporter at NBCUniversal, Inc. for nine months in 2012-2013. Prior to that, he was an Editorialist at Kombo.com from 2008 to 2010. His early career also included a role in product research at gdgt in 2012. This range of experiences has equipped him with a comprehensive understanding of media dynamics and audience engagement.
Education and Expertise
Nathaniel Wattenmaker earned a Bachelor's degree from Florida Gulf Coast University, where he studied History with minors in Political Science and English. His academic background complements his professional experience, particularly in understanding complex industry issues and engaging in discussions about gaming trends and strategies.
Achievements in Brand Management
Throughout his career, Nathaniel Wattenmaker has worked on brand management for notable games such as Risk of Rain 2, Penn & Teller VR, and the Homeworld franchise. His decade-long experience in both media and industry roles related to games publishing has allowed him to develop a strong skill set in brand strategy and player engagement.