Caroline Gillan
About Caroline Gillan
Caroline Gillan is a Social Media and Content Strategist at Gelia, where she has worked since 2018. She specializes in optimizing organic social programs and has a background in digital content strategy from her previous role at Launch Agency.
Work at Gelia
Caroline Gillan has been serving as a Social Media and Content Strategist at Gelia since 2018. In this role, she focuses on optimizing organic social programs through strategic social media planning. Her responsibilities include managing a Social Coordinator to assist with content creation, demonstrating her leadership and team management skills. Caroline also monitors the effectiveness of paid social and search advertisements, which highlights her capabilities in digital advertising and analytics.
Previous Experience at Launch Agency
Before joining Gelia, Caroline worked at Launch Agency as a Digital Content Specialist from 2014 to 2018. During her four years in this position, she developed skills in content strategy and digital marketing. Her experience at Launch Agency provided her with a solid foundation in managing digital content and engaging with audiences effectively.
Education and Expertise
Caroline Gillan earned her Bachelor's degree in Creative Advertising from Southern Methodist University, where she studied from 2011 to 2014. Her academic background has equipped her with a strong understanding of advertising principles and creative strategies. She has expertise in using platforms such as Datorama and Google Data Studio for preparing reports and offering insights, which supports her role in social media and content strategy.
Skills in Social Media and Analytics
Caroline has a strong focus on optimizing organic social programs and is skilled in strategic social media planning. She utilizes her expertise in digital analytics to monitor the effectiveness of paid social and search advertisements. Her ability to prepare reports and provide insights using tools like Datorama and Google Data Studio further enhances her contributions to social media strategy.