Christy Le Roy
About Christy Le Roy
Christy Le Roy is the Director of Marketing Analytics at Gelia, a position she has held since 2023. She has extensive experience in analytics and marketing, having previously worked at Digital Hyve and American Bible Society, and serves as an Adjunct Professor at Syracuse University.
Current Role at Gelia
Christy Le Roy serves as the Director of Marketing Analytics at Gelia, a position she has held since 2023. In this role, she focuses on leveraging data to drive marketing strategies and improve overall performance. Her responsibilities include analyzing marketing metrics, optimizing campaigns, and providing insights to enhance decision-making processes.
Previous Experience at Digital Hyve
Prior to her current role, Christy Le Roy worked at Digital Hyve in various capacities. She was the Director of Analytics and Research from 2020 to 2023, where she led analytics initiatives. Before that, she served as the Senior Manager of Analytics and Research for nine months in 2020. Her career at Digital Hyve began as a Digital Marketing Analyst from 2016 to 2018, followed by a position as Analytics Manager from 2018 to 2020.
Academic Involvement at Syracuse University
Christy Le Roy has been an Adjunct Professor at Syracuse University since 2020. In this role, she contributes to the academic community by teaching courses related to marketing analytics. Her experience in the industry informs her teaching, providing students with practical insights into the field.
Early Career at American Bible Society
Christy Le Roy began her professional career at American Bible Society, where she held multiple roles. She worked as a Social Media Intern from 2013 to 2014, then as a Marketing Content Specialist for the Every Tribe Every Nation initiative from 2014 to 2015. Following that, she served as a Web Marketing Analyst from 2015 to 2016.
Educational Background at Penn State University
Christy Le Roy is pursuing a Bachelor's degree in Business, Management, Marketing, and Related Support Services at Penn State University, a program she has been enrolled in since 2017. This educational background supports her professional endeavors in marketing analytics and research.