Kathy Kastan
About Kathy Kastan
Kathy Kastan serves as the Creative Director at Gelia in Buffalo, New York, where she has worked since 2008. With a background in graphic design and extensive experience in leadership, she emphasizes mentorship and client-focused creativity.
Work at Gelia
Kathy Kastan has served as the Creative Director at Gelia since 2008, contributing to the agency's creative vision for over 16 years. Located in Buffalo, New York, Gelia specializes in integrated marketing solutions. In her role, Kastan focuses on leading creative projects and guiding her team to achieve their best work. Her leadership style emphasizes mentorship and support, fostering an environment where creativity can thrive.
Previous Experience at Crowley Webb
Before joining Gelia, Kathy Kastan worked at Crowley Webb for 15 years, holding positions as Associate Creative Director and Art Director from 1992 to 2007. During her tenure, she played a significant role in developing creative strategies and overseeing design projects. Her experience at Crowley Webb laid a strong foundation for her current role, enhancing her skills in creative direction and team leadership.
Education and Expertise
Kathy Kastan earned a Bachelor of Fine Arts degree in Graphic Design from Colorado State University. This educational background provided her with a solid understanding of design principles and creative processes. Her expertise in graphic design informs her approach to creative direction, allowing her to create impactful work that resonates with clients and their target audiences.
Leadership Philosophy
Kathy Kastan aims to help her team reach their full potential through encouragement and example. She believes in treating others the way she would like to be treated, which reflects her commitment to empathy and respect in her leadership style. This philosophy fosters a collaborative environment where team members feel valued and motivated to contribute their best work.
Commitment to Innovation
Kathy Kastan is dedicated to pushing herself to continually break new ground in her professional endeavors. She strives to create work that is not only effective for clients but also resonates with its target audience. Her commitment to innovation and personal growth drives her to explore new creative solutions and stay ahead in the evolving landscape of marketing and design.