Drew Campbell
About Drew Campbell
Drew Campbell is a Product Marketing Copywriter at Gemini and a Business Development Writer at CBRE, with a background in marketing and sales roles at various companies.
Current Roles at Gemini and CBRE
Drew Campbell holds the role of Product Marketing Copywriter at Gemini, where he crafts content for technical financial products and services such as tear sheets, web pages, whitepapers, and reports. Concurrently, he serves as a Business Development Writer (Marketing Copywriter) at CBRE in Seattle, Washington. These positions involve collaborating with various teams, including institutional and retail product marketers, brand creative, business development, and product teams to ensure impactful content delivery. Campbell's work also supports global campaigns and strategies in collaboration with non-U.S. regional teams.
Professional Experience in Marketing and Sales
Before his current roles, Drew Campbell has amassed a diverse portfolio of professional experiences. He worked at Nordstrom as a Sales Associate for seven months in Seattle, Washington, and at Market Leader as an Account Executive in Bellevue, Washington, for two months. His stint at Uber as a Growth Marketing Associate in Seattle, Washington, lasted for two months. He also worked as an Aladdin Marketing Intern at Pacific Market International for two months and as a Marketing Intern and Sales Representative at College Hill Custom Threads between 2015 and 2016 in Pullman, Washington. His career began at the Rainier Golf and Country Club as a Pro Shop Assistant, where he worked for five years in Burien, Washington.
Educational Background
Drew Campbell attended Washington State University from 2012 to 2016, where he studied Marketing and English. He completed his education with a Bachelor of Business Administration (BBA) degree. This academic foundation has equipped him with the knowledge and skills necessary to excel in the marketing field.
Collaborative Content Creation
In his various roles, Drew Campbell collaborates with different teams to create effective marketing content. He works closely with institutional and retail product marketers, brand creative, business development, and product teams. By incorporating brand and audience guidance, such as verbal identity, segmentation/positioning, and customer personae, he ensures that the marketing content aligns well with the intended messaging and audience.
Interest in the Crypto Industry
Drew Campbell has a strong interest in the cryptocurrency industry. He actively seeks innovative ways to distribute financial products to a larger audience. His work at Gemini, a prominent cryptocurrency exchange, allows him to explore this interest further and contribute to the evolving crypto landscape.