Alicia Exley
About Alicia Exley
Alicia Exley serves as the Director of Affiliate Marketing at Gen3 Marketing, where she has worked since 2017. She has a background in mobile advertising, interactive marketing, and employee management, with previous roles at Merion Matters and PointRoll.
Work at Gen3 Marketing
Alicia Exley has been serving as the Director of Affiliate Marketing at Gen3 Marketing since 2017. In this role, she oversees affiliate marketing strategies and initiatives, contributing to the company's growth in the digital advertising space. Her responsibilities include managing affiliate partnerships and optimizing marketing campaigns to enhance performance. Gen3 Marketing, located in Blue Bell, Pennsylvania, focuses on delivering innovative marketing solutions.
Previous Experience at Merion Matters
Before joining Gen3 Marketing, Alicia Exley worked at Merion Matters as a Senior Production Ad Designer from 2002 to 2011. During her nine years at the company, she developed skills in ad design and production, contributing to various marketing projects. This role provided her with a solid foundation in the advertising industry and enhanced her design capabilities.
Experience at PointRoll
Alicia Exley held the position of Team Lead, Client Services East Coast at PointRoll, a TEGNA company, from 2011 to 2017. In this role, she managed client relationships and led a team focused on delivering high-quality service. Her experience at PointRoll allowed her to refine her skills in client management and service delivery, further preparing her for her current role in affiliate marketing.
Education and Expertise
Alicia Exley earned a Bachelor of Fine Arts (BFA) in Graphic Design from West Chester University of Pennsylvania. Her educational background has equipped her with a strong foundation in design principles, which she applies in her marketing roles. Additionally, she possesses expertise in mobile advertising, interactive marketing, and process improvement within the digital advertising industry.
Skills in Employee Management
Alicia Exley has a strong background in employee management and direct report development. Her experience in leading teams and managing client services has contributed to her ability to foster talent and improve team performance. This skill set is essential in her current role, where she oversees affiliate marketing operations and collaborates with various stakeholders.