Dylan Gabriel
About Dylan Gabriel
Dylan Gabriel serves as the Director of Optimus-US at Gen3 Marketing, where he has successfully integrated multiple agencies and exceeded revenue targets. He holds a Bachelor of Science from Boston University and has experience in account management and client retention strategies.
Work at Gen3 Marketing
Dylan Gabriel serves as the Director of Optimus-US at Gen3 Marketing, a position he has held since 2022. In this role, he has successfully integrated four separate agencies into the Gen3 brand, which has improved team cohesion and operational efficiency. Under his leadership, the Optimus-US department achieved a notable milestone by being the only department to remain on budget for 2023, exceeding revenue targets by approximately 8% per quarter. Additionally, he has developed original best practices for client onboarding and workflow tools that have been adopted company-wide.
Previous Experience at Advertise Purple
Dylan Gabriel has a history of working at Advertise Purple, where he held multiple positions in 2021. He began as an Account Manager from 2020 to 2021, then advanced to Account Director for four months, and finally served as a Senior Account Manager for two months. During his tenure, he implemented a new sales strategy that resulted in acquiring four new accounts per quarter and retained an average of six clients per quarter through effective client retention and contract re-negotiation strategies.
Education and Expertise
Dylan Gabriel studied at Boston University College of Communication, where he earned a Bachelor of Science (BS) degree. His educational background has equipped him with the skills necessary for effective communication and client management in the marketing industry. His expertise includes client onboarding, workflow optimization, and team mentorship.
Mentorship and Team Development
In his professional roles, Dylan Gabriel has demonstrated a commitment to mentorship and team development. He has mentored nine team members by implementing personalized growth plans and facilitating skill development through regular one-on-one sessions and weekly all-hands meetings. This focus on team growth has contributed to enhanced performance and cohesion within the teams he has led.
Background at ICM Partners
Before his time at Advertise Purple, Dylan Gabriel worked as an Assistant at ICM Partners in Los Angeles, California, from 2019 to 2020. This role provided him with foundational experience in the industry, contributing to his skill set in client relations and operational support.