Julia Scavicchio
About Julia Scavicchio
Julia Scavicchio serves as the SEO & Content Marketing Manager at Gen3 Marketing, where she has worked since 2017. With a background in digital marketing and content development, she specializes in enhancing organic search visibility for B2B and B2C clients.
Work at Gen3 Marketing
Julia Scavicchio has served as the SEO & Content Marketing Manager at Gen3 Marketing since 2017. In this role, she develops and executes digital marketing strategies for both B2B and B2C clients, focusing on enhancing organic search visibility and engagement. Her responsibilities include managing the company's organic social media presence across platforms like Facebook, LinkedIn, and Instagram. Julia also engages in influencer outreach to boost brand awareness through strategic campaigns. She utilizes a range of tools, including Moz, Buzzsumo, and SEMrush, for comprehensive analysis and reporting in digital marketing campaigns.
Previous Experience in Digital Marketing
Before joining Gen3 Marketing, Julia Scavicchio worked at Catalyst Media Marketing as a Digital Content Specialist from 2014 to 2017. During her tenure, she focused on creating and implementing digital content strategies. Additionally, she served as an Editor & Community Outreach at Better Buys during the same period. Her early career included an internship as an Editorial Writer at Progressive Business Publications in 2014 and a role as a Student Phoneathon Caller at Franklin & Marshall College in 2013.
Education and Expertise
Julia Scavicchio earned her Bachelor's Degree in English-Creative Writing and Sociology from Franklin & Marshall College, where she studied from 2010 to 2014. Her academic background supports her expertise in content development and digital marketing. Julia possesses technical SEO skills, including site audits, meta title and description development, and schema markup management. She has years of experience in SEO and organic search marketing, which she applies in her current role.
Professional Development and Engagement
Julia Scavicchio actively participates in professional development opportunities in the digital marketing field. She attended MozCon in August, which focuses on SEO and content marketing trends. Julia also gave a presentation on the expected impact of Search Generative Experience (SGE) to her company, showcasing her commitment to staying informed about industry developments and sharing knowledge with her colleagues.
Personal Interests
Outside of her professional life, Julia Scavicchio enjoys various personal interests. She has a passion for gardening and beekeeping, which reflect her appreciation for nature. Julia is also a pet owner, having two dogs and a lovebird, indicating her fondness for animals.