Michelle Bayer
About Michelle Bayer
Michelle Bayer is an Account Manager at Gen3 Marketing, where she manages affiliate promotional calendars and communication strategies. She has a background in marketing and business development, with previous roles at Lusardi Construction Company and J&W Lumber Co., Inc.
Work at Gen3 Marketing
Michelle Bayer has been serving as an Account Manager at Gen3 Marketing since 2021. In this role, she actively manages and optimizes affiliate promotional calendars and communication strategies for clients. Her responsibilities include conducting routine compliance audits to ensure adherence to industry standards and prevent fraudulent affiliate activities. Michelle's strong ability to quickly learn and adapt to new marketing platforms and strategies contributes to her effectiveness in this position.
Previous Experience in Marketing and Business Development
Prior to her current role, Michelle Bayer held several positions in marketing and business development. She worked at Lusardi Construction Company as the Director of Marketing and Business Development for 11 months in 2019. She also served as the Sales and Marketing Manager at J&W Lumber Co., Inc. from 2020 to 2021. Additionally, Michelle was a Marketing Consultant and Senior Account Manager at Modern Postcard from 2017 to 2019, and she worked as a Business Development Executive at Construction Testing & Engineering, Inc. from 2019 to 2020.
Education and Expertise
Michelle Bayer earned her Bachelor's degree in Marketing from Emporia State University, where she studied from 2001 to 2004. She furthered her education by obtaining an MBA in Business Administration from Sullivan University. Her academic background provides a solid foundation for her expertise in integrated marketing campaigns, brand strategy, digital innovation, and customer engagement.
Skills and Specializations
Michelle possesses a unique combination of skills that enhance her effectiveness in marketing. She specializes in integrated marketing campaigns, brand strategy and awareness, digital innovation, media planning, advertising, public relations, customer engagement, social media strategy, event marketing, and content creation. Known for her excellent communication skills and proactive follow-ups, she enhances team collaboration and client relationships. Michelle also performs competitor and market analyses to inform strategic marketing decisions.