Paresh Vadavia
About Paresh Vadavia
Paresh Vadavia serves as the Executive Vice President at Gen3 Marketing in Montreal, Quebec, Canada, a position he has held since 2023. He co-founded OPM Pros and has significantly impacted the affiliate marketing industry, driving substantial sales for major retailers.
Work at Gen3 Marketing
Paresh Vadavia serves as the Executive Vice President at Gen3 Marketing, a position he has held since 2023. Based in Montreal, Quebec, Canada, he contributes to the company's strategic direction and operational management. His leadership role involves overseeing various marketing initiatives and driving growth within the organization.
Previous Experience at OPM Pros
Before joining Gen3 Marketing, Paresh Vadavia co-founded OPM Pros in 2009, where he served as CEO until 2023. Under his leadership, OPM Pros expanded from a small startup to a significant agency with over 50 employees. The agency specialized in affiliate marketing, helping major retailers increase their sales through effective marketing strategies.
Educational Background
Paresh Vadavia completed his education at Concordia University, where he earned a Bachelor in Engineering with a focus on Computer Hardware Engineering from 2001 to 2006. He also attended Centennial Regional High School. His educational background laid the foundation for his career in technology and marketing.
Networking Initiatives
In 2009, Paresh Vadavia created PareshConnect, a networking event designed for affiliate marketing conference attendees. This initiative has been held across Canada and the United States, fostering connections and collaboration within the affiliate marketing community.
Achievements in Affiliate Marketing
Throughout his career, Paresh Vadavia has played a significant role in generating billions of dollars in sales for major retailers, including 1-800 Flowers, Best Buy, L’Oreal, and Marriott. His contributions to the industry have been recognized with a Lifetime Achievement Award at the Rakuten Golden Link Awards.