Samantha H.
About Samantha H.
Samantha H. is a Senior Affiliate Manager at Gen3 Marketing, where she has worked since 2019. She holds a Bachelor's Degree in Business Administration with a Marketing Concentration and a Statistics Minor from Cal Poly San Luis Obispo.
Current Role at Gen3 Marketing
Samantha H. serves as the Senior Affiliate Manager at Gen3 Marketing, a position she has held since 2019. In this role, she focuses on managing affiliate marketing strategies and optimizing performance metrics. Her work involves collaborating with partners to enhance marketing initiatives and drive revenue growth. Based in the Santa Barbara, California Area, she contributes to the company's objectives through her expertise in affiliate marketing and analytics.
Professional Experience
Samantha H. has a diverse professional background. She began her career as a Sales Associate at Pacific Sunwear, where she worked for five years from 2009 to 2014. After that, she held various positions, including Strategic Sourcing Intern at Anthem in 2015 and Teaching Assistant at Cal Poly San Luis Obispo for three months in the same year. She transitioned to Marketing Evolution as an Account Executive in Customer Success for eight months before moving to AllConnected as Sales Operations from 2017 to 2019.
Education and Expertise
Samantha H. earned her Bachelor’s Degree in Business Administration and Management with a concentration in Marketing and a minor in Statistics from Cal Poly San Luis Obispo. She studied there from 2012 to 2016. Her education provides her with a strong foundation in both marketing principles and statistical analysis, which she applies in her current role and throughout her career in the marketing analytics industry.
Skills and Competencies
Samantha H. possesses strong skills in JMP, a statistical software tool, which enhances her ability to analyze data effectively. Her expertise lies in affiliate marketing and marketing analytics, allowing her to develop strategies that improve performance and drive results. She also has a background in leadership and management, which supports her role in guiding teams and projects within the marketing sector.