Sofia Garrido Freyria
About Sofia Garrido Freyria
Sofia Garrido Freyria is a Vice President at General Atlantic, with extensive experience in finance and venture capital. She has held various roles in organizations such as AMEXCAP, salaUno, and ALLVP, contributing to diversity initiatives and financial management.
Current Role at General Atlantic
Sofia Garrido Freyria serves as Vice President at General Atlantic, a position she has held since 2020. In this role, she is involved in strategic investment initiatives and supports portfolio companies in achieving growth. Her experience in venture capital and finance contributes to her effectiveness in this position.
Previous Experience at General Atlantic
Prior to her current role, Sofia worked at General Atlantic as an Associate from 2017 to 2019. During this time, she focused on investment analysis and supported the firm's efforts in identifying promising opportunities in the market. She also served as a Senior Associate for one year from 2019 to 2020, further enhancing her expertise in the venture capital sector.
Work at AMEXCAP
Sofia co-founded the Inclusion and Diversity Committee at AMEXCAP and served as a Board Member from 2016 to 2021. She currently holds a position on the Board of Directors since 2024. Her involvement in this organization reflects her commitment to promoting diversity and inclusion within the investment community.
Education and Expertise
Sofia Garrido Freyria studied Economics at ITAM from 2007 to 2012. She also participated in an exchange program at Copenhagen Business School from 2010 to 2011. In 2016, she completed the VC Unlocked Executive Program at Stanford University, which provided her with advanced knowledge and skills in venture capital.
Career Development and Other Roles
Sofia has held various roles throughout her career, including Financial Manager and Financial Analyst at salaUno, where she worked from 2011 to 2014. She also gained experience as an Associate and Principal at ALLVP from 2014 to 2017. Additionally, she co-founded 180 Degrees Consulting and served as a Treasurer from 2010 to 2012. Her diverse background in finance and consulting has shaped her professional journey.