Adil Bashith
About Adil Bashith
Adil Bashith is the Category Brand Manager for Salty Snacks and Meals at General Mills in Dubai, with a background in brand management and marketing across various companies and regions.
Company
Adil Bashith is currently working at General Mills as Category Brand Manager for Salty Snacks and Meals in Dubai, United Arab Emirates.
Current Title and Responsibilities
Adil Bashith serves as the Category Brand Manager for Salty Snacks and Meals at General Mills. In this role, he has led the successful launch of a new salty snack product line, resulting in a 15% increase in market share within the first year. He also implemented a digital marketing strategy that increased online engagement for General Mills' salty snacks by 25% and developed a cross-functional marketing campaign that boosted meal product sales by 10% during the pandemic.
Previous Positions
Adil Bashith has previously held numerous brand management roles. He was a Brand Manager for Betty Crocker at General Mills from 2016 to 2019. Prior to that, he worked at Almarai as a Brand Manager for L'usine in 2016 and as an Assistant Brand Manager for L'usine from 2014 to 2016. Additionally, he served as a Brand Manager for Energizer Holdings in Sri Lanka from 2013 to 2014 and as an Assistant Brand Manager for Cargills Ceylon PLC from 2011 to 2013. He also worked as an Account Manager at Vista Advertising & Business Consultants (Pvt) Ltd from 2008 to 2011.
Education and Certifications
Adil Bashith holds a Master of Business Administration (MBA) from Cardiff University, completed in 2013. He also achieved an ACIM from the Chartered Institute of Marketing in 2010. He earned a BA (Hons) in Business Management and Marketing from Staffordshire University in 2008. Additionally, he studied at Trinity College Kandy from 1993 to 2005. Adil is certified in Digital Marketing from the Digital Marketing Institute, which he obtained in 2018.
Achievements and Recognition
Adil Bashith has received significant recognition in his field, including the 'Brand Manager of the Year' award at General Mills in 2020 for his outstanding performance in the Salty Snacks and Meals category. He has also been a guest speaker at the Middle East Food Forum, discussing trends in the snack food industry. Moreover, he actively mentors junior brand managers at General Mills, helping them develop their skills in brand marketing and business development.
Community Involvement
Adil Bashith volunteers with a local non-profit organization in Dubai, where he provides marketing expertise to help promote their community programs. His involvement exemplifies his commitment to using his professional skills for community development.