Adriana Hernandez Fernandez
About Adriana Hernandez Fernandez
Adriana Hernandez Fernandez is the Assistant Manager of Brand Experience for Cereal & Yogurt at General Mills, focusing on Hispanic Marketing in the Los Angeles Metropolitan Area.
Current Title and Role at General Mills
Adriana Hernandez Fernandez is currently serving as the Assistant Manager, Brand Experience, Cereal & Yogurt, Hispanic Marketing at General Mills in the Los Angeles Metropolitan Area. In this role, she develops and executes in-culture Hispanic brand plans specifically for Big G Cereals and Yoplait. She is responsible for managing the budget for all Hispanic marketing programs within the Morning Foods Operating Unit.
Previous Position at General Mills
Before her current role, Adriana Hernandez Fernandez worked as the Brand Experience, Senior Planner - Hispanic Shopper Marketing at General Mills from 2014 to 2021. Based in the Greater Los Angeles Area and Texas, she led Hispanic-focused marketing efforts for Hispanic retailers. This involved managing relationships with agency partners, sales teams, retailers, and brand teams to execute Hispanic marketing campaigns.
Experience at M2W, Inc. and MetroPCS/TMobile
Adriana Hernandez Fernandez served as the Regional Experiential Events Manager at M2W, Inc./MetroPCS/TMobile from 2010 to 2014. During her tenure, she gained valuable experience in organizing and overseeing regional events, focusing on enhancing experiential marketing and fostering brand engagement through strategic event management.
Role at El Clasificado & Al Borde
Prior to her time at M2W, Inc., Adriana held the position of Senior Manager of Events, Promotions & Sponsorships at El Clasificado & Al Borde Spanish Language Publications from 2005 to 2009. In this role, she was responsible for managing event promotion and securing sponsorships, contributing to the company’s marketing efforts in the Spanish-language media sector.
Early Career at La Opinion Spanish Language Daily Newspaper
Adriana Hernandez Fernandez started her career as a Sales Special Projects Coordinator at La Opinion Spanish Language Daily Newspaper, where she worked from 2000 to 2004 in the Greater Los Angeles Area. This role involved coordinating various sales projects, a foundational experience that paved the way for her later achievements in marketing and events.
Education at University of California, Berkeley
Adriana Hernandez Fernandez earned her Bachelor of Arts in Mass Communications from the University of California, Berkeley, where she studied from 1994 to 1998. Her academic background provided a strong foundation in communication, which has been instrumental throughout her extensive career in marketing.