Adrianna Fie
About Adrianna Fie
Adrianna Fie is the Consumer Market Intelligence Associate Manager for Cereal Innovation at General Mills and the owner of Flotsam + Fork in Madison, Wisconsin.
Current Position at General Mills
Adrianna Fie serves as the Consumer Market Intelligence Associate Manager for Cereal Innovation at General Mills. Located in the Madison, Wisconsin Area, she plays a crucial role in consumer market analysis and innovation within the company’s cereal division.
Previous Roles at General Mills
Adrianna has held multiple roles at General Mills including Global Consumer Insights Associate for LARABAR & Other Nutrition Bars from 2019 to 2021, and Global Consumer Insights Associate from 2017 to 2019. She also gained experience through a summer internship in 2016 as an MBA Global Consumer Insights Intern and as a Student Consultant- Project Assistantship.
Educational Background and Expertise
Adrianna Fie has a diverse educational background. She earned an MBA in Marketing Research from the University of Wisconsin-Madison (2015-2017), an MA in Food Studies from New York University (2009-2011), and a BFA in Metal and Jewelry Arts from the University of Washington (2003-2007). This varied educational foundation supports her roles in consumer insights and market intelligence.
Professional Experience in Specialty Food Retail
Before her tenure at General Mills, Adrianna worked in specialty food retail. She was a Retailer at Underground Butcher from 2013 to 2015 in Madison, Wisconsin, and served as Events Coordinator and Specialty Cheese Department Manager at Metcalfe's Market from 2012 to 2013. These roles provided her with valuable experience in customer engagement and product management.
Entrepreneurship and Business Ownership
Adrianna Fie is the owner of Flotsam + Fork, a business based in Madison, Wisconsin. Her entrepreneurial endeavors allow her to apply her market insights and management skills to her own venture, demonstrating her versatility and business acumen.