Ainhoa Farré Sánchez
About Ainhoa Farré Sánchez
Ainhoa Farré Sánchez is the Category Trade Marketing & Activation Coordinator for Old El Paso and Gigante Verde, as well as the Packaging Coordinator for Iberia at General Mills. She has extensive experience in trade marketing, activation, and international sales coordination, and holds multiple degrees in business management, marketing, and event management.
Current Title and Role at General Mills
Ainhoa Farré Sánchez currently holds the position of Category Trade Marketing & Activation for Old El Paso & Gigante Verde, as well as Packaging Coordinator Iberia at General Mills. In her capacity, she manages marketing activities and coordinates packaging initiatives for these prominent brands within the Iberian market, ensuring strategic product presentation and market activation.
Previous Positions at General Mills
Prior to her current role, Ainhoa Farré Sánchez served in various capacities at General Mills. In 2022, she worked as Category Trade Marketing & Activation for Old El Paso & Gigante Verde. From 2021 to 2022, she was responsible for the Category Trade Marketing & Activation for Häagen-Dazs, Nature Valley, and Fibre One in Madrid, where she led strategic marketing campaigns to enhance brand visibility and consumer engagement.
Experience at Sony Pictures Entertainment and JCDecaux
Ainhoa Farré Sánchez has diverse experience in the marketing and sales sectors. At Sony Pictures Entertainment, she worked as a Marketing Assistant from 2020 to 2021, contributing to marketing strategies in the entertainment industry. Earlier, she was an International Sales Coordinator at JCDecaux in Madrid in 2019, and prior to that, she held the role of International Sales Assistant from 2018 to 2019. Her career began with an internship at JCDecaux as an International Sales Coordinator Assistant in 2017.
Educational Background and Expertise
Ainhoa Farré Sánchez has a robust educational foundation in business and marketing. She earned her Bachelor's degree in Business Management and Administration from Universidad Carlos III de Madrid, completing the program in 2018. Ainhoa further pursued a Master's degree in Marketing and Commercial Management (GESCO) from ESIC Business & Marketing School from 2019 to 2020. In addition, she achieved a certificate in Digital Marketing from the same institution in 2020, and she studied Events Management and Protocol at Universidad Complutense de Madrid in 2019.
Early Education
Ainhoa Farré Sánchez completed her early education at Brains International School, attending from 1998 to 2013. This long-term educational foundation helped shape her academic and professional journey, providing a solid base in various subjects before she ventured into higher education and professional roles in business and marketing.