Alex K.
About Alex K.
Alex K. is a Digital Experience Strategist at General Mills in the Greater Minneapolis-St. Paul Area, with a background in consumer behavior and brand management.
Title
Digital Experience Strategist
Current Role at General Mills
Alex K. currently works as a Digital Experience Strategist at General Mills in the Greater Minneapolis-St. Paul Area. The role is hybrid, allowing a combination of remote and in-office work. At General Mills, Alex has developed and implemented a comprehensive digital marketing strategy focused on enhancing the customer experience.
Previous Experience at C.H. Robinson
From 2022 to 2023, Alex K. served as a Senior Marketing Manager at C.H. Robinson. During this one-year tenure, Alex contributed to the marketing efforts by leveraging a strong understanding of consumer behavior and brand management to drive key marketing objectives.
Past Positions in Digital Operations
Between 2018 and 2022, Alex K. held the role of Associate Manager, Digital Operations & Performance Optimization at Schwan's Home Delivery in Bloomington, MN. This position spanned four years and involved optimizing digital operations to enhance performance. Additionally, Alex worked at The Lacek Group as a Project Manager/Account Executive from 2016 to 2018. This two-year stint focused on managing projects and client accounts in the Minneapolis, Minnesota area.
Educational Background
Alex K. studied Marketing at the University of Northwestern – St. Paul, earning a Bachelor of Science (B.S.) degree. The academic journey at the university lasted from 2008 to 2012, providing a foundation in marketing principles and strategies.