Alex Molás Rodrigues
About Alex Molás Rodrigues
Alex Molás Rodrigues is the Diretor de Vendas at General Mills in Brasil, with extensive experience in sales management and a background in business administration.
Title and Roles at General Mills
Alex Molás Rodrigues currently serves as Diretor de Vendas at General Mills in Brasil. Additionally, he holds the role of Gerente de Vendas Nacional within the same company. His responsibilities have expanded over the years; previously, he worked as Gerente de Vendas Regional from 2013 to 2015 in São Paulo and Região, Brasil. His career trajectory within General Mills showcases a progression in sales leadership positions.
Past Experience at Chocolates Garoto
Alex Molás Rodrigues formerly held the position of Gerente de Vendas at Chocolates Garoto. He worked in this role for 12 years, from 1991 to 2003, in São Paulo, Brasil. His long tenure at Chocolates Garoto provided him with substantial sales and management experience in the confectionery industry.
Education Background
Alex Molás Rodrigues studied Administração de Empresas at UNIP - Universidade Paulista. He achieved a Bachelor’s degree with an emphasis in Exportação, completing this academic program from 1997 to 2001. His education has laid a solid foundation for his extensive career in sales management and strategy.
Sales Team and Revenue Management
In his current role, Alex Molás Rodrigues manages a robust sales and merchandising team comprised of over 1,200 individuals. This includes five senior regional managers, fifteen general directors, and approximately 842 promoters. He oversees 18,000 points of sale and manages revenue amounting to 1.6 billion BRL. His scope of work showcases extensive leadership in sales operations and revenue generation.
Product Categories and Sales Channels
Alex Molás Rodrigues has expertise in managing multiple product categories. He currently oversees 27 categories and more than 600 SKUs. He specializes in various sales channels, including regional and national key accounts, cash and carry, local supermarkets, retail, and B2B. His comprehensive approach ensures effective distribution and sales across diverse market segments.