Alexis Rodriguez
About Alexis Rodriguez
Alexis Rodriguez is the Performance & Optimization Manager at Blue Buffalo in Wilton, Connecticut, with a background in analytics and business intelligence.
Current Role at Blue Buffalo
Alexis Rodriguez currently serves as the Performance & Optimization Manager at Blue Buffalo Co in Wilton, Connecticut. In this role, Alexis focuses on optimizing performance metrics and developing strategies to enhance the company's sales and marketing effectiveness. The position involves detailed analysis of campaign performance and the application of data-driven insights to improve overall business outcomes.
Previous Experience in Analytics & Business Intelligence
Before joining Blue Buffalo, Alexis Rodriguez worked at Initiative as the Manager of Analytics & Business Intelligence from 2019 to 2021. During this tenure, Alexis was responsible for overseeing data analytics to inform business decisions and drive strategic initiatives. The role required a deep understanding of business intelligence tools and methodologies, as well as strong analytical skills to interpret complex data sets.
Background in Digital Analytics
From 2018 to 2019, Alexis Rodriguez served as a Senior Analyst in Digital Analytics at 360i. This role involved analyzing digital marketing campaigns and providing actionable insights to enhance client performance. Responsibilities included the use of various analytics tools to measure campaign effectiveness, track key performance indicators, and recommend optimization tactics.
Early Career and Internships
Alexis Rodriguez began their career with a strategic planning internship at Young & Rubicam in 2015, based in New York, New York. Additionally, Alexis worked as an analyst in Strategy & Analysis at DigitasLBi_US from 2016 to 2018, focusing on marketing strategy and data analysis. These roles laid a strong foundation in marketing analytics, strategic planning, and digital marketing.
Educational Background
Alexis Rodriguez holds a Bachelor of Arts (B.A.) in Psychology from Yale University, completed in 2016. Alexis also studied at Università degli Studi di Siena in 2014 for 11 months. The combination of a strong educational background and diverse work experience has equipped Alexis with a comprehensive understanding of both analytical and social sciences, critical for roles in performance optimization and strategic marketing.