Alice Hodgson
About Alice Hodgson
Alice Hodgson is the Global Senior Brand Experience Manager for Häagen-Dazs at General Mills in London, with a background in marketing, customer loyalty, and sociology.
Company
Alice Hodgson is currently employed at General Mills. She serves as the Global Senior Brand Experience Manager for Häagen-Dazs. Her role is based in London, England, United Kingdom, and commenced in April 2020. General Mills is a multinational manufacturer and marketer of branded consumer foods, where Häagen-Dazs is one of its premium ice cream brands.
Title
Alice Hodgson holds the title of Global Senior Brand Experience Manager at Häagen-Dazs, a brand under General Mills. In this role, she is responsible for managing and enhancing the global brand experience of Häagen-Dazs, working on strategies to engage consumers and elevate brand presence.
Previous Work Experience
Before joining General Mills and Häagen-Dazs, Alice Hodgson accumulated diverse experience in marketing and customer relations. She worked as a Marketing Manager at Ingenuity from 2017 to 2020. Prior to that, she served as a Customer Loyalty Advisor at Harrods in Hammersmith for five months in 2016 and 2017. Alice also gained initial experience as a Marketing and PR Intern at Harvey Nichols in Knightsbridge for three months in 2016. Additionally, she worked on student interviews for The Times for two months in 2016 while studying.
Education and Expertise
Alice Hodgson studied Sociology at the University of Leeds from 2013 to 2016, earning a Bachelor's Degree. During her time at the university, she was involved in various academic and extracurricular activities. Alice also attended St John's School Leatherhead, where she completed her A-Levels from 2011 to 2013. Her academic background in sociology contributes to her understanding of consumer behavior and brand engagement strategies.
Background
Alice Hodgson has a comprehensive background that combines academic knowledge with practical work experience in marketing and customer relations. She developed her skills in customer loyalty programs during her tenure at Harrods and gained valuable insights into marketing and public relations from her internship at Harvey Nichols. Her early career experiences, combined with her academic background in sociology, have equipped her with a holistic understanding of both market trends and consumer behavior.