Alice Peterson
About Alice Peterson
Alice Peterson is a Planner, Brand Experience, Dairy at General Mills in Golden Valley, Minnesota, with a background in brand marketing and business analysis.
Title
Alice Peterson is currently a Planner for Brand Experience in the Dairy sector at General Mills. She is based in Golden Valley, Minnesota, United States.
Company
Alice Peterson works at General Mills, a multinational manufacturer and marketer of branded consumer foods. She has held positions within the company since 2021, including Planner, Global Commerce Experience before her current role as Planner, Brand Experience, Dairy.
Education and Expertise
Alice Peterson holds a Bachelor of Arts in Strategic Communications and Business Management from the University of Minnesota. She has a robust background in brand marketing and business analysis, which enhances her effectiveness in managing omni-channel brand communications and experiences, notably for brands such as Yoplait and Go-GURT.
Professional Background
Alice Peterson has cultivated diverse professional experiences across various roles. Prior to her current position at General Mills, she was a Business Analyst at Optum for 11 months. She also served as a Fitness Coach at ALTR for two years and had internships at Optum and Jostens in 2020 and 2019, respectively. These roles have equipped her with unique insights into both the brand marketing and business analysis fields.
Notable Projects
During her tenure at General Mills, Alice Peterson has been instrumental in planning and executing omni-channel brand communications and experiences. Her work has specifically impacted the Yoplait and Go-GURT brands, contributing to their market presence and consumer engagement strategies.