Alice Reneault
About Alice Reneault
Alice Reneault is the Responsable Merchandising for Haagen Dazs & Old El Paso at General Mills in Boulogne-Billancourt, Île-de-France, France. She has a diverse background in merchandising, category management, and trade marketing, with experience at companies such as Michel et Augustin, Orangina Suntory France, and Barilla France.
Current Position at General Mills
Alice Reneault currently holds the position of Responsable Merchandising for Haagen Dazs and Old El Paso at General Mills. Based in Boulogne-Billancourt, Île-de-France, France, she has been leading the merchandising strategy for these brands since January 2022. In this role, she focuses on enhancing product visibility and driving sales through strategic merchandising initiatives.
Previous Roles at General Mills
Before her current role, Alice Reneault served as Assistante merchandising pour les marques Häagen-Dazs & Old El Paso at General Mills from 2019 to 2020. During this period, she developed foundational merchandising strategies for these brands, honing her skills in product placement and sales enhancement.
Experience at Michel et Augustin
Alice Reneault worked as Chef de secteur RHF at Michel et Augustin from 2020 to 2022 in the Ville de Paris, Île-de-France, France. In this position, she focused on sector management in the foodservice industry, contributing to the company's expansion efforts and market presence.
Early Career in Marketing and Category Management
Alice Reneault gained significant experience in marketing and category management during early career stints. She worked as Assistante Category Manager - Enseigne Carrefour at Orangina Suntory France in 2019, followed by a role as Assistant Trade Marketing Manager at Barilla France in 2018. Additionally, she gathered experience in sales development at Groupe Lactalis, particularly in the Coupe category. These roles helped her build expertise in brand management and category-specific strategies.
Educational Background
Alice Reneault holds a Master 2 (M2) from NEOMA Business School, earned between 2016 and 2019. She also studied Economie, management et statistiques at Università di Bologna in 2018. Prior to these, she completed Classe Préparatoire aux Grande Ecoles - ECE at Lycée Ozenne and achieved a Baccalauréat in Economique et Social with Mention Très Bien at Lycée Docteur Lacroix from 2011 to 2014.