Alicia Smith
About Alicia Smith
Alicia Smith is a Sr. Business Analyst in Marketing Technology at General Mills, with extensive experience in software engineering and leadership roles in the tech industry.
Sr. Business Analyst Marketing Technology at General Mills
Alicia Smith is currently serving as the Sr. Business Analyst Marketing Technology (MarTech) at General Mills, located in the Greater Minneapolis-St. Paul Area. In this role, Alicia collaborates extensively with internal teams in both Minnesota and Mumbai, India, to ensure seamless integration and operation of marketing technologies. She focuses on identifying and driving business and process transformation opportunities within the MarTech space, aiming for continuous improvement and efficiency.
Previous Roles at C.H. Robinson
Before joining General Mills, Alicia Smith had several roles at C.H. Robinson in Eden Prairie, Minnesota. From 2019 to 2021, she was President of Women in Tech, fostering a supportive environment for women in technology. In addition, she worked as a Software Engineer II on Shared Billing Services from 2018 to 2021, a Software Engineer I on Master Data Management from 2016 to 2018, and as a Programmer Analyst I on Support Dev for Master Data Management from 2015 to 2016. These roles demonstrated her multi-faceted skills in software engineering and leadership.
Career Beginnings and Early Experience
Alicia Smith's earlier career includes varied roles that contributed to her robust skill set. She was a student in the Beta Cohort at Prime Digital Academy in 2015 and worked as an Account Executive at MentorMate from 2014 to 2015. Prior to that, she held the position of Sales Operations Analyst at The Nerdery from 2012 to 2014, and Office Manager at IFCO Systems from 2011 to 2012. Her career began as an Administrative Assistant at TRIA Orthopaedic Center from 2006 to 2011.
Educational Background
Alicia Smith holds a Bachelor of Business Administration (B.B.A.) in Business Administration and Management, General, from Metropolitan State University, where she studied from 2002 to 2006. She further honed her technical skills by completing an 11-month Software Development program at Prime Digital Academy in 2015. Her educational background laid a strong foundation for her versatile career in business analysis and technology.
Mentorship and Organizational Impact
Alicia Smith plays a pivotal role in mentoring junior analysts and the project management team, specifically in vendor relationship management. She is actively involved in collaboratively defining and gathering business and technical requirements from marketing and vendor stakeholders. Through her extensive experience and hands-on approach, Alicia provides invaluable guidance in developing comprehensive use cases and overseeing critical application testing, thus ensuring successful execution of testing plans with the QA team.