Alison Zander

Alison Zander

Consumer Insights Manager @ General Mills

About Alison Zander

Alison Zander is the Consumer Insights Manager at General Mills in Minneapolis, Minnesota, with over 19 years of experience in various roles within the company.

Current Position at General Mills

Alison Zander currently holds the position of Consumer Insights Manager at General Mills, based in Minneapolis, Minnesota, United States. In this role, she leverages her extensive experience in finance and marketing to provide valuable insights into consumer behavior and market trends. Her work aids in the strategic decision-making processes of the company.

Past Roles at General Mills

Before her current role, Alison Zander has held notable positions within General Mills. From 2010 to 2014, she worked as an Associate Marketing Manager. Prior to that, she served as a Senior Financial Analyst from 2003 to 2008. Throughout her 19-year tenure at General Mills, Alison has demonstrated versatility by transitioning from finance to marketing roles, thereby broadening her expertise within the organization.

Educational Background

Alison Zander obtained her Master of Business Administration (M.B.A.) from the Walter A. Haas School of Business at the University of California, Berkeley, studying from 2008 to 2010. She also holds a Bachelor's degree in Finance and Entrepreneurial Studies from the University of Minnesota's Carlson School of Management, where she studied from 1999 to 2003. This robust academic foundation has equipped her with a diverse skill set applicable to both finance and marketing.

Experience in Consumer Insights Management

With over 9 years of experience in consumer insights management, Alison Zander brings a wealth of knowledge to her role at General Mills. Her background in both finance and marketing allows her to analyze consumer data uniquely and comprehensively, contributing significantly to the company's understanding of market dynamics and consumer preferences.

Career Highlights and Skill Versatility

Alison Zander started her career at General Mills as a Senior Financial Analyst, showcasing her strong financial acumen. Over the years, she transitioned into marketing roles, including Associate Marketing Manager, before becoming a Consumer Insights Manager. Her ability to traverse both domains of finance and marketing within one organization highlights her skill versatility and the depth of her professional capabilities.

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