Allie Simpson
About Allie Simpson
Allie Simpson is a Customer Insights Analyst at General Mills with a strong background in marketing, applied linguistics, and competitive intelligence.
Title
Allie Simpson is currently working as a Customer Insights Analyst at General Mills. Her role involves leveraging data analytics to understand consumer behavior and enhance marketing strategies.
Career at General Mills
Allie Simpson has a significant history with General Mills, having held multiple analytic roles. She began as a Sales Development Associate from 2018 to 2019 in Toronto, Ontario. Later, she transitioned to Category Insights Analyst in 2019 for a brief tenure in Mississauga, Ontario. In her current role as Customer Insights Analyst, she focuses on consumer behavior and data-driven marketing decisions.
Education and Expertise
Allie Simpson holds a Master of Business Administration (MBA) in Marketing from Schulich School of Business - York University, completed from 2016 to 2018. She also has a Master's degree and Bachelor's degree in Applied Linguistics from the University of Victoria. Additionally, she was a Visiting Researcher in Applied Linguistics at the University of Toronto.
Previous Roles and Experience
Before joining General Mills, Allie Simpson worked at Schulich School of Business as a Competitive Intelligence Assistant and President of the Graduate Business Council. She also held teaching and administrative roles at Kaplan International English, University of Victoria, and Stewart College, indicating her diverse professional background.
Professional Contributions
Allie Simpson has made notable contributions in her field. She developed a comprehensive customer segmentation model to improve targeted marketing efforts at General Mills and presented research findings on consumer behavior trends at the 2022 Canadian Marketing Association Conference. She also published an article on digital transformation impacts on consumer insights in the Journal of Marketing Analytics.
Volunteer Work
In addition to her professional responsibilities, Allie Simpson actively volunteers as a mentor for the Women in Business Network in Toronto. She provides career guidance and support to young professionals, fostering the next generation of business leaders.