Allison Hall
About Allison Hall
Allison Hall is the Brand Manager for Pet Treating, Innovation & Impulse at General Mills, with extensive experience in brand management and a strong background in marketing and public policy.
Title
Allison Hall currently serves as Brand Manager, Pet Treating, Innovation & Impulse at General Mills.
Previous Roles at General Mills
Allison Hall has held multiple positions at General Mills, including Senior Associate Brand Manager from 2019 to 2024, and Associate Brand Manager in 2019. Her consistent career growth at the company, with a tenure in the Greater Minneapolis-St. Paul Area, highlights her expertise in brand management.
Experience at Mars
In 2017, Allison Hall worked as an MBA Brand Management Intern at Mars in Hackettstown, NJ, where she gained valuable experience in brand management within the consumer goods industry.
Education and Expertise
Allison Hall holds an MBA from Northwestern University - Kellogg School of Management, specializing in Marketing and Managing Organizations. She also earned a Bachelor of Arts in Public Policy Studies, Markets and Management, and History from Duke University. Additionally, she completed a study abroad program at Universidad CEU San Pablo focusing on Spain in the 21st Century, Art History, and the European Union.
Notable Achievements
Allison Hall has achieved several milestones in her career. She led a cross-functional team to launch a new line of pet treats that exceeded initial sales projections by 20% and received the 'Innovator of the Year' award at General Mills for her contributions to the pet treating category. She has also published an article on consumer behavior in the pet food industry in a leading marketing journal and presented a keynote speech on brand innovation at the 2023 Pet Food Forum.
Volunteer and Mentorship Activities
Allison Hall volunteers as a mentor for young professionals through the Minneapolis Marketing Association, demonstrating her commitment to supporting the next generation of marketing professionals.
Certifications and Publications
Allison Hall holds a certification in Digital Marketing from the American Marketing Association. Her expertise is further highlighted by her publication on consumer behavior in the pet food industry in a leading marketing journal.