Amanda Anayati Becker
About Amanda Anayati Becker
Amanda Anayati Becker is a Junior Media Buyer at General Mills in Minneapolis, Minnesota, with a background in marketing and public relations.
Company
Amanda Anayati Becker is currently employed at General Mills. She holds the position of Junior Media Buyer in Minneapolis, Minnesota, United States.
Title
As a Junior Media Buyer at General Mills, Amanda Anayati Becker is responsible for negotiating and maintaining over 19 annual media buys, including those in the top 50 markets. She optimizes media buys quarterly by renegotiating budgets and manages digital online impressions on local TV station websites.
Previous Experience at Madeline Weinrib
Before her current role, Amanda worked as a Public Relations Assistant at Madeline Weinrib. She held this position for 4 months from 2010 to 2011 in New York, New York, United States.
Previous Experience at Clear Channel
In 2010, Amanda worked as a Marketing Intern at Clear Channel for 4 months. She gained experience in marketing while working in the United States.
Education and Expertise
Amanda Anayati Becker studied at Pace University, where she earned a Bachelor's degree in Business Administration with a focus on Marketing, Advertising, and Business Marketing. Her education spanned from 2007 to 2011. Prior to university, she attended Wheatley High School.
Professional Responsibilities and Skills
In her role at General Mills, Amanda tracks station performance using Nielsen reports, executes market performance reports utilizing the IQ Buying System, and communicates with third-party digital traffickers to obtain proper creative material. She builds and maintains relationships with sales representatives and vendors, resolves monthly billing discrepancies, and inputs online and TV schedules for U.S. markets, including the top 20 markets.