Amanda Bastian
About Amanda Bastian
Amanda Bastian is the Assistant Manager Brand Experience Box Tops for Education at General Mills, with 18 years of experience in promotions, content creation, production, and marketing.
Title
Amanda Bastian holds the title of Assistant Manager Brand Experience Box Tops for Education at General Mills.
Current Role at General Mills
Amanda Bastian is currently employed at General Mills in the role of Assistant Manager Brand Experience Box Tops for Education. She operates in the Greater Minneapolis-St. Paul Area, enhancing the brand's engagement and experience.
Previous Roles at General Mills
Amanda Bastian has served in multiple capacities at General Mills. From 2017 to 2019, she was Assistant Manager Brand Experience Promotion Operations & Governance. Prior to that, she was Assistant Manager Executive Producer, Digital Content Production, a position she held from 2012 to 2017.
Professional Experience Before General Mills
Before joining General Mills, Amanda worked at Colle + McVoy as an Interactive Account Supervisor from 2009 to 2012 and as a Senior Interactive Producer from 2007 to 2009. Additionally, she was an Account Manager at Modern Climate from 2005 to 2007 and a Designer from 2000 to 2005 in the Greater Minneapolis-St. Paul Area.
Educational Background
Amanda Bastian studied at the University of Wisconsin-Stout, where she earned a Bachelor of Fine Arts (BFA) in Graphic Design. She furthered her education at the University of St. Thomas, obtaining a Mini Master of Marketing Management.
Industry Experience
Amanda Bastian has accumulated 18 years of experience in promotions, content creation, production, and marketing. She has worked in various roles, including Designer, Producer, Account Supervisor, Executive Digital Content Producer, and in Promotion Operations & Governance.
Career Approach and Philosophy
Amanda Bastian is known for her strategic and thoughtful approach, emphasizing operational excellence and user-focused solutions. She combines empathy and curiosity in her professional endeavors, contributing to both small and mid-sized agencies as well as to her work at a Fortune 200 CPG company.