Amanda Heider
About Amanda Heider
Amanda Heider is the Business Category Lead for Meals and Baking at General Mills, with a background in marketing, sales, and leadership development.
Title at General Mills
Amanda Heider holds the position of Business Category Lead for Meals and Baking under NCM at General Mills. This role involves overseeing key business strategies and initiatives within the Meals and Baking category, ensuring the category’s market growth and performance.
Career at General Mills
Amanda Heider has had a progressive career at General Mills, initially joining as a BMA Food Service and Convenience in Minneapolis, Minnesota, and later working as a Customer Account Specialist in Kansas City, Missouri. Presently, she serves as the Business Category Lead for Meals and Baking - NCM in a central remote capacity. During her tenure, she has contributed to significant projects and strategic initiatives.
Previous Employment
Before her current role at General Mills, Amanda Heider gained valuable experience in various positions. She served as a Site Facilitator at Adventure Club: University of Missouri-Columbia and as a Marketing Intern at Bur Oak Brewing Company, both in Columbia, Missouri. She also worked as a Marketing Intern for University of Missouri Athletics. Earlier in her career, she held roles at Macy's and Adventure Club: Rockwood School District.
Education and Background
Amanda Heider studied at the University of Missouri-Columbia, where she earned a Bachelor's degree in Business Administration and Management, General. Her academic background laid the foundation for her career in business and marketing.
Achievements at General Mills
At General Mills, Amanda Heider has been recognized for her contributions, including receiving the 'Rising Star' award in 2022. She successfully led a cross-functional team to launch a new product line in the Meals and Baking category and developed a strategic marketing plan that increased sales by 15%. Her participation in the General Mills Leadership Development Program further enhanced her business strategy and leadership skills.
Mentorship and Leadership
Amanda Heider actively volunteers as a mentor for young professionals through the General Mills Mentorship Program. Her commitment to professional development and leadership extends beyond her formal responsibilities, providing guidance and support to the next generation of business leaders.