Amanda Mc William
About Amanda Mc William
Amanda Mc William is the Strategic Revenue Manager for Old El Paso at General Mills, with extensive experience in account management for major UK retailers.
Current Positions at General Mills
Amanda Mc William currently holds dual roles at General Mills. As the Strategic Revenue Manager for Old El Paso, she is responsible for developing and implementing revenue strategies to maximize profitability. Alongside this, she serves as the Senior Business Account Manager for Asda, managing the business relationship and driving account performance.
Previous Roles at General Mills
Amanda has been with General Mills for over a decade, holding various roles. From 2016 to 2019, she was the Business Account Manager for Waitrose. Prior to that, from 2015 to 2016, she managed The Co-Op account. She served as the National Account Manager for Costcutter, Palmer & Harvey, and The BuyCo from 2014 to 2015. Additionally, she managed accounts for the Theatre & Cinema sector between 2013 and 2015 and served as a Key Account Manager for the convenience and impulse channel from 2011 to 2013.
Experience at Nestlé Nespresso UK
Before joining General Mills, Amanda worked at Nestlé Nespresso UK as the London Territory Manager for one year from 2010 to 2011. In this role, she was responsible for managing the sales territory of London, focusing on increasing market share and customer engagement.
Career at Red Bull
Amanda began her career at Red Bull, where she held several positions over seven years. She started as a Student Marketer from 2003 to 2005 before moving on to become a Business Development Executive for the London West End from 2006 to 2007. She then held the role of Key Account Manager in the London West End from 2007 to 2009, followed by Regional Account Manager for South East England from 2009 to 2010.
Educational Background
Amanda studied Sport Science and Exercise at Heriot-Watt University, earning a BSc between 2003 and 2006. Prior to university, she attended St. Margaret's School in Edinburgh. Her academic background in sport science is unique for a career in strategic revenue management, providing a well-rounded foundation for her diverse roles in business.