Anaïs Rueher
About Anaïs Rueher
Anaïs Rueher is the Green Giant & Dough Senior Europe Brand Manager at General Mills, based in Nyon, Vaud, Switzerland. She has extensive experience in brand management, having previously worked at General Mills, Procter & Gamble, Groupe Soparind Bongrain, and Unilever.
Current Title and Role at General Mills
Anaïs Rueher currently holds the position of Green Giant & Dough Senior Europe Brand Manager at General Mills. She operates out of the company's office in Nyon, Vaud, Switzerland, managing key brand activities and strategic initiatives within the European market. Her current role involves overseeing the broader execution of brand development and marketing strategies, ensuring alignment with organizational goals.
Previous Roles at General Mills
Anaïs Rueher has held multiple roles at General Mills. From 2020 to 2021, she worked as the Brand Manager for Häagen-Dazs Europe & Australia, where she was responsible for managing the brand's regional marketing strategies. Prior to that, she spent three years from 2017 to 2020 as the Regional Brand Manager and Cost Innovation Lead - EUAU. In this role, she focused on regional brand management and cost-saving initiatives within the European and Australian markets.
Experience at Procter & Gamble
Before her tenure at General Mills, Anaïs Rueher worked at Procter & Gamble for several years. From 2015 to 2017, she served as the Senior Assistant Brand Manager for Gillette Venus. In this position, she contributed to the brand's strategic development and market execution. Additionally, from 2013 to 2015, she was the Assistant Brand Manager Global Design for Wella Professionals, managing global design initiatives and brand identity projects.
Early Career and Educational Background
Anaïs Rueher began her career with roles at Unilever and Groupe Soparind Bongrain. Her educational background includes studying at Columbia University in the City of New York. She also completed a Master In Science of Management at Prague University of Economics and Business in 2011, focusing on Marketing. Furthermore, she achieved a Master of Science in Management at EM LYON Business School from 2007 to 2012, specializing in FMCG Marketing.
Innovation and Strategic Achievements
In her role at General Mills, Anaïs Rueher has spearheaded significant innovations and strategic initiatives. She implemented a blockchain system for Green Giant in European markets, enhancing transparency and traceability. She also introduced the '0 pesticide residue' claim across the French range of Green Giant products. Additionally, she developed a 3-year production innovation pipeline for Dough brands and transitioned them to an engagement communication strategy with a test and learn approach. Her efforts in defining a new regional strategy with a focus on CSR helped retain distribution in key markets.