Anna Carmina (Minay) Martinez
About Anna Carmina (Minay) Martinez
Anna Carmina (Minay) Martinez is a Senior Product Marketing Manager at General Mills in Ontario, Canada, with over 12 years of experience in marketing roles across various countries and regions.
Company
Anna Carmina (Minay) Martinez is currently serving as the Senior Product Marketing Manager at General Mills in Ontario, Canada. General Mills is a leading global food company, known for its portfolio of popular brands. Martinez oversees strategic initiatives and product marketing efforts for the company's Canadian market.
Title and Previous Roles
As the Senior Product Marketing Manager, Martinez leads the strategy, pipeline development, and launch of new product innovations for the Canada Meals & Baking segment at General Mills. Prior to this, she served as Global Marketing Manager for General Mills in Singapore (2019-2020), Associate Marketing Manager for Total Southeast Asia at General Mills (2017-2019), and held various marketing roles at Blistex Inc., Kellogg, Coca-Cola Refreshments, and Johnson & Johnson.
Education and Expertise
Martinez holds a Master of Business Administration (MBA) with a double major in Marketing Management and Strategy & Operations from Northwestern University's Kellogg School of Management (2014-2016). She also earned a Bachelor of Science (BS) degree in Business Economics from the University of the Philippines (2005-2009). Her educational background equips her with a strong foundation in business strategy and marketing.
Professional Background
Martinez has over 12 years of experience in marketing roles across various industries and regions. Her career began with Johnson & Johnson in the Philippines, where she progressed from being a Summer Intern to Management Trainee and later an Associate Brand Manager. She has also held significant roles at companies like Coca-Cola Refreshments, Kellogg, and Blistex Inc., gaining expertise in portfolio management, new product development, business modeling, and strategic planning.
Achievements
Throughout her career, Martinez has led numerous successful projects, notably the total Canada Meals & Baking segment strategy at General Mills. She is known for an adaptable and agile leadership style, a collaborative attitude, and a proven track record of achieving real business results. Her experience spans portfolio and brand management, project management, P&L management, media and digital planning, agency management, and brand development.