Anna Diehl
About Anna Diehl
Anna Diehl is the Consumer Insights Manager for Nature Valley at General Mills and an Adjunct Professor of Business at the University of Northwestern - St. Paul.
Company
Anna Diehl is currently employed at General Mills, where she serves as the Consumer Insights Manager for Nature Valley. Based in Minneapolis, Minnesota, she manages consumer insights that drive product development and marketing strategies for the brand. Additionally, Anna works as an Adjunct Professor of Business at the University of Northwestern - St. Paul.
Title
Anna Diehl holds the title of Consumer Insights Manager at Nature Valley, a role within General Mills. She is responsible for analyzing consumer behavior and preferences to inform product and marketing decisions. Her responsibilities include leading cross-functional teams and developing innovative consumer insights strategies.
Education and Expertise
Anna Diehl has a robust educational background with a focus on marketing and business. She earned her MBA from the University of North Carolina at Chapel Hill - Kenan-Flagler Business School, where she studied marketing from 2010 to 2012. Prior to that, she obtained a BS in Marketing from the University of Northwestern - St. Paul, which she completed between 2004 to 2007. She also participated in an MBA Study Abroad Program at Universidad Panamericana, focusing on Doing Business in Mexico, in 2011.
Professional Background
Anna Diehl has accumulated extensive experience in consumer insights and marketing over her career. She worked at General Mills in various roles, starting as an Account Operations Specialist in 2007 and progressing to Senior Consumer Insights Associate and Consumer Insights Manager positions. Anna also served as a Connected Global Insights Associate Manager at Cereal Partners Worldwide (a joint venture between Nestlé and General Mills) in Switzerland from 2014 to 2016.
Achievements
Throughout her career, Anna Diehl has been recognized for her contributions to consumer insights and product development. She led a cross-functional team to launch a Nature Valley product line that achieved a 15% market share within its first year. She also received the 'General Mills Innovation Award' for her development of a consumer insights strategy that improved the company's product development processes. Anna published a well-regarded white paper on sustainable packaging solutions and regularly speaks at international conferences. She mentors young professionals through the General Mills Leadership Development Program and has a certification in Advanced Data Analytics.