Anne Alves Martins
About Anne Alves Martins
Anne Alves Martins is the Category Manager E-commerce & Proximité, KAM Quick Commerce at General Mills in Boulogne-Billancourt, Île-de-France, France.
Title
Anne Alves Martins currently holds the position of Category Manager E-commerce & Proximité, KAM Quick Commerce at General Mills. Based in Boulogne-Billancourt, Île-de-France, France, she is responsible for overseeing e-commerce category management and quick commerce activities.
Professional Experience at General Mills
Before her current role, Anne Alves Martins worked at General Mills as Category & Shopper Insight Manager from 2021 to 2022. In this position, she was primarily involved in managing category insights and understanding shopper behavior, providing the company with valuable insights into consumer preferences and trends.
Previous Roles at NielsenIQ
Anne Alves Martins has substantial experience at NielsenIQ, where she held several positions. From 2020 to 2021, she was a Senior Consultant Shopper & Consumer Insights. Prior to that, she served as a Senior Analytic Consultant from 2019 to 2020 and an Analytic Consultant from 2016 to 2019. Her work focused mainly on shopper behavior analysis and providing data-driven insights to optimize business strategies.
Early Career and Internships
Anne Alves Martins' early career includes a variety of roles, such as a Marketing Intern at Les Ephémères in 2014. She also worked at TREND UNION LI EDELKOORT and My Major Company as Chargée de Mission, where she conducted market studies. Additionally, she held a polyvalent employee role at Sud Express from 2015 to 2016, which provided her with diverse work experience.
Education and Academic Background
Anne Alves Martins completed her Master 2 Professionnel in Marketing at Université Paris 1 Panthéon-Sorbonne in 2015. She also holds a Master 1 in Economie et Management from the same university, completed in 2014. Before that, she studied Sciences Economiques et Sociales at Lycée Fénelon Sainte Marie - Paris, where she achieved her Baccalauréat. During her time at university, she served as the President of the Sorbonne Marketing Graduates Association.