Anne Fernandes
About Anne Fernandes
Anne Fernandes is the Gerente de Marketing at General Mills in São Paulo, Brazil, with a background in marketing and business management from Fundação Getulio Vargas and Universidade Presbiteriana Mackenzie.
Company
Anne Fernandes is currently employed at General Mills as Gerente de Marketing in São Paulo e Região, Brasil. General Mills is a global food company known for its diverse range of products, including cereals, yogurt, and snack items.
Title
Anne Fernandes holds the position of Gerente de Marketing at General Mills. In this role, she is responsible for overseeing marketing strategies, product launches, and market share growth for various snack categories.
Education and Expertise
Anne Fernandes has a strong academic background in business and marketing. She earned an MBA in Gestão de Negócios from Fundação Getulio Vargas, completing her studies in 2013. Prior to this, she received a Bachelor's degree in Publicidade, Propaganda e Criação from Universidade Presbiteriana Mackenzie in 2009. Her educational qualifications have equipped her with the necessary skills and knowledge for her career in marketing.
Professional Background
Anne Fernandes has a diverse professional background. She previously worked at Whirlpool Latin America as an Analista de Marketing Sr from 2015 to 2017 and as an Analista de Trade Marketing Sr from 2014 to 2015. Before her roles at Whirlpool, she served as an Analista de Portfólio at Banco Itaú for seven years, from 2007 to 2014. Her extensive experience in different facets of marketing and portfolio management highlights her versatility and expertise in the field.
Career Achievements
Throughout her career, Anne Fernandes has accomplished several notable achievements. At General Mills, she led the launch of a new category for the Yoki snack platform, successfully introducing ready-to-eat popcorn. She achieved historical market share for Yoki's peanut and microwave popcorn categories and developed the first innovation pipeline for the Yoki snack platform, planning for the next three years. Anne also managed a 360º communication plan for product launches and directed production planning and sales targets within the S&OP process. Her role involves managing direct teams and influencing cross-functional teams, as well as overseeing relationships with advertising, PR, digital, and BTL agencies.