Arantza Barberá
About Arantza Barberá
Arantza Barberá is a Brand Manager at General Mills, overseeing Green Giant and Betty Crocker brands in Minneapolis, Minnesota. She specializes in strategic marketing initiatives and has over 5 years of experience in managing cross-functional teams.
Title
Arantza Barberá is the Brand Manager for Green Giant and Betty Crocker at General Mills. Based in Minneapolis, Minnesota, United States, she oversees the marketing and brand management for these well-known consumer brands.
Previous Roles
Before joining General Mills, Arantza Barberá held the position of Category and Marketing Activation Manager at Häagen-Dazs. In this role, she was responsible for driving category growth and implementing marketing activation strategies.
Education and Expertise
Arantza Barberá has an extensive educational background in marketing. She studied Marketing at Esic Business & Marketing School for one year from 2008 to 2009, and achieved a Master's degree in Marketing from the same institution in 2007. Additionally, she studied at Hogeschool Inholland / Inholland University of Applied Sciences from 2004 to 2005 and attended Ceu Cardenal Herrera University from 2001 to 2006.
Experience in Brand Management
Arantza Barberá has over 5 years of experience in managing cross-functional teams to achieve marketing goals. She specializes in strategic marketing initiatives that drive brand growth and consumer engagement, and she has a proven track record of increasing brand visibility and market share for top consumer brands.
Product Launch Coordination
During her tenure at General Mills, Arantza Barberá coordinated the launch of multiple successful product lines under the Green Giant and Betty Crocker brands. Her strategic approach has contributed significantly to the brand's market presence.
Data-Driven Marketing Strategies
Arantza Barberá effectively utilizes data analytics to inform her marketing strategies and measure campaign effectiveness. This data-driven approach ensures that her marketing tactics are both efficient and impactful, contributing to the overall success of her brands.