Ashley Haugen
About Ashley Haugen
Ashley Haugen is the Assistant Manager of Consumer Experience Strategy at General Mills, with a background in content management, digital marketing, and freelance writing.
Current Role at General Mills
Ashley Haugen is currently serving as the Assistant Manager for Consumer Experience Strategy at General Mills. She began this role on February 1, 2022. Her responsibilities include developing and implementing strategies aimed at enhancing the consumer experience. Haugen has a keen interest in solving complex problems and is focused on creating strategies that result in both satisfied customers and stronger business outcomes.
Previous Experience at General Mills
Before her current role, Ashley Haugen has held several key positions at General Mills. She worked as a Senior Consumer Journey Strategist from 2020 to 2022, where she focused on mapping and optimizing customer journeys. In 2019, she managed Betty Crocker and Pillsbury Content for Owned Media and Publishing. From 2018 to 2019, she was responsible for Pillsbury Email in Owned Media & Publishing, serving in the Greater Minneapolis-St. Paul Area for a year.
Freelance and Early Career
Ashley Haugen worked as a Freelance Writer for three years from 2017 to 2020 in the Greater Minneapolis-St. Paul Area. Prior to freelancing, she served as a Senior Content Manager at brightpeak financial for four years. Additionally, she has experience as a Digital Marketing Specialist at Axiom Marketing Communications from 2011 to 2014 and has held internships in various marketing roles, including at Ordway Center for the Performing Arts and Gustavus Adolphus College.
Educational Background
Ashley Haugen earned her B.A. in Communication and Media Studies from Gustavus Adolphus College, where she studied from 2006 to 2010. During her time there, she also gained practical experience as a Communications and Marketing Intern. Her educational background has provided a strong foundation for her career in marketing and consumer experience strategy.
Personality and Strengths
Ashley Haugen's Myers-Briggs personality type is E/INTJ, often referred to as 'The Architect.' This personality type is characterized by strategic thinking and a focus on long-term planning. Additionally, Haugen's Strengths Finder assessment highlights her top strengths as Achiever, Ideation, Individualization, Maximizer, and Strategic. These strengths reflect her capability in achieving goals, generating innovative ideas, and optimizing processes for better results.