Ashley Sawchuk
About Ashley Sawchuk
Ashley Sawchuk is an Associate Brand Manager, Brand Experience at General Mills in Toronto, Ontario, Canada, where she leads the development of integrated brand experience plans for Liberte and Yoplait.
Current Role at General Mills
Ashley Sawchuk is currently serving as an Associate Brand Manager, Brand Experience at General Mills in Toronto, Ontario, Canada. In her role, she leads the development of integrated brand experience plans for Liberte & Yoplait, two of the largest Canadian-managed brands at General Mills. She collaborates closely with external creative agencies and cross-functional teams to evolve and refine brand experience approaches.
Previous Roles at General Mills
Ashley Sawchuk has held multiple positions at General Mills. From 2020 to 2021, she worked as the Associate Manager – E-Commerce & Customer Marketing, Loblaw Account. Prior to this, she was the Account Development Manager for the Loblaw Account from 2019 to 2020. She also served as a Business Execution Analyst for the Cereal & Snacks division from 2018 to 2019, all roles based in Toronto, Ontario, Canada.
Early Career and Internships
Ashley Sawchuk's early professional experience includes multiple internships and roles. She was an Exchange Coordinator at Ivey Business School from 2017 to 2018. She interned at Bell as a Consumer Markets and Media Intern in 2017 and at Deloitte Canada as a Deloitte Management Services Intern in 2016. She also worked as a Youth Engagement Officer at The Duke of Edinburgh's Award in 2015.
Education History
Ashley Sawchuk has a robust educational background. She studied at the Rotterdam School of Management, Erasmus University, achieving a MSC - Exchange Program in Business Administration and Management in 2018. She holds an Honors Business Administration degree from Ivey Business School at Western University, earned between 2016 and 2018. Additionally, she completed a Bachelor's Degree in Business Administration and Management, focusing on Consumer Behaviour, at Western University from 2014 to 2018.
SEO and SEM Optimization
As part of her responsibilities at General Mills, Ashley optimizes SEO and SEM for both the Liberte and Yoplait brands. She analyzes business health metrics and campaign results to develop and implement strategies aimed at improving these brands’ visibility and performance in search engine results.