Ashley Ver Burg Soukup
About Ashley Ver Burg Soukup
Ashley Ver Burg Soukup is a Brand Manager at General Mills, overseeing Big G, Walmart, Kroger, and E-Commerce. She has extensive experience in brand management and urban planning, with a background that includes roles at HDR, Kimley-Horn, and international work in France.
Current Role at General Mills
Ashley Ver Burg Soukup currently serves as the Brand Manager for Big G, Walmart, Kroger, and E-Commerce at General Mills. In this role, she is responsible for overseeing brand strategies and marketing initiatives for major retailers including Walmart and Kroger. Her experience in e-commerce brand management contributes significantly to her current responsibilities.
Previous Positions at General Mills
Ashley has held multiple positions at General Mills, starting as an Associate Brand Manager Intern for Innovation from 2017 to 2018. She then progressed to be the Associate Brand Manager for Nature Valley from 2018 to 2019 and worked on Nutrition Bars during 2019. She also had special assignments in Snacks Strategy in 2020 and served as a Senior Associate Brand Manager for Nature Valley in 2020-2021.
Urban Planning Experience
Before her tenure at General Mills, Ashley worked as an Urban Planner / Project Manager at HDR from 2015 to 2016, and as an Urban Planner / Analyst at Kimley-Horn from 2011 to 2015. She began her career in urban planning with an intern position at Metro Transit in 2010. Her background in urban planning is marked by project management roles and analytical responsibilities.
International Experience
Ashley has international experience working as an English Language Assistant at the Centre international d'études pédagogiques (CIEP) in the Toulon Area, France, from 2010 to 2011. This role involved assisting with English language education and provided Ashley with valuable international exposure and cross-cultural communication skills.
Education and Academic Background
Ashley holds an MBA from the University of Minnesota - Carlson School of Management, and she also completed an MBA Exchange program at the Stockholm School of Economics. She earned a BA in Environmental Studies and French from the College of Saint Benedict. Her academic background is robust, covering a range of disciplines including management, environmental studies, and language studies.