Aubreanna Bobb
About Aubreanna Bobb
Aubreanna Bobb is the Business Category Lead for Yogurt at General Mills and an Associate Category Manager at Abbott, with a background in marketing and psychology from the University of Notre Dame.
Company
Aubreanna Bobb currently holds dual positions in two significant companies. She serves as the Associate Category Manager at Abbott, stationed in Illinois, and concurrently works as the Business Category Lead for Yogurt at General Mills in Minneapolis, Minnesota. General Mills is recognized as a leading global food company, and her role focuses on managing the yogurt category. Abbott is a global healthcare leader, and her responsibilities align with category management functions.
Title
Aubreanna Bobb has been the Business Category Lead for Yogurt at General Mills in Minneapolis, Minnesota. Additionally, she holds the title of Associate Category Manager at Abbott in Illinois. Her roles encompass strategic category management, ensuring that product lines achieve market success.
Education and Expertise
Aubreanna Bobb is a graduate of the University of Notre Dame - Mendoza College Of Business, where she studied Marketing and Psychology, earning a Bachelor of Business Administration degree. Her educational foundation is enhanced by her experience working in various roles at the university, including Resident Assistant, Front Desk and Weight Room Staff, and Phone Center Fundraiser for Annual Giving. Her background in marketing and category management demonstrates a comprehensive understanding of business operations and consumer behaviour.
Professional Background
Aubreanna Bobb's professional journey includes significant experience at General Mills, where she has held roles such as Sales Trade and Planning Associate for the Costco and Club Channel, and Sales Business Management Associate for Aldi and Drug Store Customers. Additionally, she was a Dance Instructor at Summit Dance Shoppe and served as a Resident Assistant and other roles at the University of Notre Dame. Her diverse background highlights her versatile skills in category management, sales, and customer engagement.
Achievements
Aubreanna Bobb commenced her role as Associate Category Manager at Abbott in February 2019. At General Mills, she has ascended to the position of Business Category Lead for Yogurt, responsible for overseeing the yogurt category's strategy and performance. Her career milestones reflect her ability to manage and optimize product categories effectively, drawing on her academic background and varied professional experiences.