Aubrey Ritter
About Aubrey Ritter
Aubrey Ritter is the Senior Brand Manager for Yoplait at General Mills, with extensive experience in brand management and a background in consulting.
Current Position at General Mills
Aubrey Ritter currently serves as the Senior Brand Manager for Yoplait at General Mills. In this role, Aubrey is responsible for overseeing the brand's strategic direction, marketing initiatives, and overall performance. This position involves market analysis, product development, and coordination with various departments to maximize brand growth and consumer engagement.
Previous Roles at General Mills
Aubrey Ritter has held several key positions at General Mills over the years. This includes roles such as Senior Brand Manager for Fruit Snacks from 2020 to 2022, Senior Brand Manager for Snacks Strategic Growth Channels from 2019 to 2020, and Brand Manager for Big G Kid Cereals from 2017 to 2019. Aubrey also held brief roles as Brand Manager for Internal Strategy and Senior Associate Brand Manager for Cinnamon Toast Crunch, among others.
Educational Background
Aubrey Ritter holds an MBA from Northwestern University's Kellogg School of Management, specializing in Marketing and Strategy. Prior to this, Aubrey earned a BA in Economics and History from Boston College. Additionally, Aubrey completed a brief stint studying Economics at Maynooth University.
Consulting and Private Equity Experience
Before joining General Mills, Aubrey Ritter worked as an Associate Consultant at L.E.K. Consulting from 2008 to 2011, gaining expertise in strategic consulting. Aubrey also served as a Private Equity Summer Analyst at Great Point Partners, LLC in 2007, focusing on private equity investments and financial analysis.
Brand Management Expertise
Aubrey Ritter has extensive experience in managing and promoting various snack brands. From managing Fruit Snacks and Big G Kid Cereals to overseeing the growth of Cinnamon Toast Crunch and Pillsbury Sweet Rolls, Aubrey has demonstrated a strong capability in product management, marketing strategy, and brand development.