Aurélie Lory
About Aurélie Lory
Aurélie Lory is the Global Franchise Managing Director at General Mills in France, with extensive experience in marketing and business across various sectors including luxury, FMCG, and retail.
Company
Aurélie Lory is currently employed at General Mills, a global food company renowned for its brand portfolio. She serves as the Global Franchise Managing Director based in France. General Mills is known for its commitment to innovation and quality, and boasts a diverse range of products that cater to various consumer needs around the world.
Title
Aurélie Lory holds the title of Global Franchise Managing Director at General Mills. Her role involves overseeing the strategic direction and operational excellence of the company's franchise business on a global scale, ensuring alignment with corporate goals and market demands.
Education and Expertise
Aurélie Lory has a robust educational background with a Master's degree in International Marketing from the Indian Institute of Management, Lucknow, and another Master's degree in Marketing/Marketing Management from ESCP-EAP, completed in 2003. She also attended Lycée Chaptal for Classe préparatoire. Her academic training equipped her with extensive knowledge and skills in marketing, which she has effectively applied throughout her diverse career.
Professional Background
Aurélie Lory's career spans multiple prestigious companies and roles. Prior to her current role at General Mills, she was the Managing Director for Häagen-Dazs Shops in Europe/Latam from 2019 to 2022 and the Global Marketing Manager for Häagen-Dazs Shops in 2018-2019. Her professional journey includes key positions at Groupe FLO, Marie Brizard Wine & Spirits Group, Groupe SAVENCIA, Van Cleef & Arpels Tokyo, Christian Dior Couture, L'Oréal, and Nestlé. Her diverse roles have covered various aspects of marketing, brand management, and project management across luxury, FMCG, and retail sectors.
Global Marketing and Expansion Expertise
Aurélie Lory has substantial experience in managing and expanding a network of Häagen-Dazs Shops across Europe, the Middle East, Africa, and Latin America. This includes overseeing approximately 400 shops, reflecting her capability in global franchise management and marketing strategies. Her role in promoting strong brands like Dior, Van Cleef & Arpels, Bongrain, Belvédère, Marie Brizard, and Hippopotamus indicates her proficiency in both the luxury and retail markets.