Austin Mc Daniel
About Austin Mc Daniel
Austin McDaniel is a Sr Brand Associate and Creative Project Manager at General Mills, with extensive experience in graphic design and marketing operations.
Education and Expertise
Austin McDaniel studied at the University of North Dakota where he majored in Graphic Design and New Art Media, earning a Bachelor of Fine Arts (B.F.A.) degree between 2008 and 2012. He furthered his education at the University of Minnesota - Carlson School of Management, achieving a Master of Business Administration (MBA) from 2017 to 2019. His academic background provides a robust foundation in both visual arts and business management, which supports his multifaceted role in marketing and brand management.
Professional Background
Austin McDaniel began his career in graphic design. His earliest role was as a Web Design Intern at Greenspring Media for 5 months in 2013. Shortly after, he worked at VitalHealth Software (North America) as a Graphic Design Intern for 7 months in Greater Minneapolis-St. Paul Area. Transitioning to General Mills, he spent three years as a Creative Design Specialist from 2014 to 2017 in Minneapolis, MN. His career evolved from graphic design to broader marketing roles, reflecting a shift from specialist tasks to strategic oversight.
Role at General Mills
Austin currently holds dual roles at General Mills as a Sr Brand Associate and Creative Project Manager based in the Greater Minneapolis-St. Paul Area. As a Sr Brand Associate, he manages the creative aspects for over 100 brands, demonstrating a wide reach across General Mills’ portfolio. Additionally, his responsibilities include supporting shopper marketing programs at major retailers such as Walmart, Kroger, Amazon, and HEB, as well as negotiating with vendors to maximize budgets for marketing campaigns.
Career Achievements
Throughout his tenure at General Mills, Austin McDaniel has played a crucial role in various capacities. He supports shopper marketing initiatives and manages vendor negotiations to optimize marketing budgets. Austin has collaboratively worked on cross-functional projects to execute promotion and advertising strategies. His transition from a graphic design specialist to roles that encompass broad marketing operations demonstrates his versatility and growth within the industry.